Branding 

A branding project begins with research and gaining a thorough understanding of the needs of your customer. The process goes beyond the design of the logo. Branding is about relationship and projecting a consistency in all materials. All of the projects shown involved hours of concept development exploring the visual connection between the final imagery and messaging and it's effectiveness in representing the brand's core values.

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Entertainment

ShellTheory

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Naming and branding an acoustic band takes into consideration all of the competition performers face booking gigs and gaining a reputation for quality entertainment.

 Project included:

Logo design, business card, photography, social media content creation and advertising, web design, videography and  traditional print posters.

Restaurant

Mama Mia -Plymouth MA

Mamma Mia's is family owned Italian restaurant located in Plymouth, Hanover, Carver and Pine Hills. The brand image extended into the interior decor featuring family photos of children enjoying pasta. We partnered with a business and franchise consultant for this project.

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Project included:

Logo design, photography, newspaper print ads, signage and menu design

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Education and Training

ATI- Assabet Technical Institute

There is a movement in the US to "Close the Skills Gap". .This involves reaching business partners, advisors and clients. Assabet Valley Technical High School in Marlboro MA was awarded a grant from Commonwealth of Massachusetts.grant to do deliver certified training to adults in the fields of welding and Manufacturing.

The branding imagery needed to compliment existing logos used by the Technical High School.

Project included:

Logo design, copywrting, stationery, business cards, post card direct mail and social media content development.

Non profit

CROSSROADS

Digital Media Experience was created to teach people afflicted with serious mental illness photography and digital content creation.

The program features training in using a digital camera, post production of the images, illustration, and photoshop compositing.

After only 12 weeks attending a 3 hour course every Sunday, the students were able to present their work and exhibited their work in the Blackstone Valley Arts Photo Exhibit. 

Project Included

Logo design, curriculum design, hosting a fund raising, event planning, advertising and social media content creation.

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Small Business

CHRISTOPHER COLLECTION

As a small start up business, CHRISTOPHER Collection needed to develop brand recognition amongst the many companies seeking to connect to the discerning smoker

Project Included

Logo design, social media content creation

Education and Training

Assabet After Dark

The Director of Adult and Continuing Education decided the evening program needed an image change to reflect a more modern, inviting style.

Project included:

Logo design, copywriting, stationery, business cards, catalog cover design, photography and social media content development.

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Conference

Connecting for Success

The connecting for success conference is the premiere conference for all those involved in Technical Education.

The brand image needed to be friendly yet distinguished. It also reflects partnership and familiarity to teachers.

Project Included:

Logo design, design and layout 54 page booklet (virtual and print) ,targeted direct email, data base management, web design, social media content creation, photography and video.

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2017
Former logo new booklet design

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2018
New logo design w/Annual theme

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2019
Annual Tthemed booklet design

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2021
Electronic and print themed booklet